There is a niche and market for just about everything out there. No joke. Above is an email message I just received from a long time real estate client of mine asking about some anniversary cards she and I worked together on for her clients. “Anniversary Cards”? I’ve been working with Dorit and her husband for over five years as one of my side hustles. I first started out providing administrative work for them on Saturdays while I was working full time and that morphed into some marketing work, which I love ten times more.

The anniversary cards she’s asking about is a marketing tool she/we’ve been using for the last couple of years as a top-of-mind direct mail tactic. It keeps her current clients returning to her and her husband for real estate services but also as the first name her clients think of when they want to refer other clients to her.

What’s my role in the process? I create the content for each of these anniversary cards or any marketing material we mail to her clients and I hand write them… all. Because nothing is more personal than a hand-written note these days. People are more likely to read them and respond them. And seems to work for her and her husband’s real estate business.

I will admit, I don’t always enjoy the hand written part of this task, but it’s all in a day’s hustle.

I responded back letting her know when she should have received them and if she can’t find them, to let me know so I can recreate them. How do I get paid? Venmo. We use to meet up and I woudl get paid cash or by check. But this works too.

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