“Creativity” is one of those artisans words that when people hear, they either believe they’re creative or they believe they’re not. Some years ago, I had a film prop creator tell me that everyone’s creative. Whether they tap into their creativity is another thing. And I believe that to this day. We all possess creativity, some more than others, but the raw talent or skill is there. And when and how we use it depends on us.

And there’s no better evidence of this than in a startup CEO and someone who has a side hustle. And there’s no better way to push yourself to see what your creativity looks like than when your livelihood is on the line.

Now, as a side hustler, you may not feel exactly like your livelihood is on the line, but depending how closely you’re living paycheck to paycheck, it can just about feel that way. So being creative with what you have and how you use it is no different than creating a masterpiece that will hang on a wall in someone’s home. It just looks different and serves a different purpose.

Take the picture above of the person who taped their business cards around a traffic light pole. Most people hand out their business cards or leave them in an office with high foot traffic. “Normal” ways, right? This person chose an alternative, creative way of getting their business cards out with the resources they had.

And that’s it. That’s what it means to be creative. Working with the medium you have or that’s been provided, you can be more creative with your side hustle or future endeavors than you ever imagined. You already have all the creativity you need to get started right now.