This feels like common sense, but maybe it’s not. Maybe you’ve assumed that it doesn’t matter what email you use for your hustles. Using your personal email address that you use for other things (ahem, shopping) for your hustle… can murk the waters, especially if you scale up that hustle into a business. It’s easy to get clients to start communicating with the improved you when you scale up with sendmeyourresume@resume.com if you were already using sendmeyourresume@gmail.com.

It’s a whole another story getting clients to use sendmeyourresume@resume.com when you had them emailing you at heresmylifestory@gmail.com. It almost looks like you’re rebranding or changing company names. Or worse, spam.

And yes, you can use a free gmail account for now. Although most email packages are relatively cheap, I can understand wantitng to save each and every dollar. The early stages are always money tight.

Just make sure you’re thoughtful when choosing an email address name for your side hustle. That very well may be your business’ name in the near future.

Stay hustlin’, my friends