This Week’s Goal: Double or Nothing (Cold Emailing)

I hate to start off this way, but no. I did not accomplish my goal for the week. I did not send out my five emails to individuals who work in Escrow, Real Estate, Loan Origination or Title holding. But it wasn’t that I didn’t try or make effort. I was missing my Errors and Omissions insurance.

It’s a type of insurance that is highly suggested l signing agents possess in order to get signing work. And when I send out my emails to these people, I send a little packet that shows proof of this insurance. Without it, I am extremely less desirable to work with. I called yesterday and spoke with the company who is supposing to be releasing my document and information so I can get on getting business.

And so that I am not completely just wasting time here waiting, I did set up emails prepared to be sent out once I can add my new E&O insurance proof to my packet.

So, yeah. I slipped up. And I on the first week of this. But once I get my insurance cleared, I plan to send 10 emails out. 5 for the emails I missed for last week and 5 for this week.

But all means, hold me accountable!

Working 5 to 9: Communicating

Finding time to connect with prospect clients is challenging. They have their schedule, you’re still working at your job and have your own schedule which doesn’t allow much in the way of effective communicating, but it does offer some openings. And my rule of thumb is:

Use the time you have as best as you can.

I get a 30 minute lunch break and two 10 minute breaks. Not much in the greater scheme of things, but I make it work. And I’m honest with my clients about it too when it doesn’t work.

The vast majority of my lunch breaks I spend on the phone making calls or sending emails. I don’t eat on my lunch break. I eat at my desk. I work for me on my lunch break. ‘Cause honestly, I don’t consider it a break if I’m still at the office.

On that 30 minute lunch break I’m given, I’m making plans to meet, I’m following up on texts or emails. Or I’m updating my calendar, sending out invites to remind people when and where we’re meeting.

I may not have a private lavish office to call my clients from but I find time to connect throughout the day so they know I’m on top of the project or I received their message.

For the things that require more then a 10 or 30 minute breaks, I ask them speak with me after 4:30pm. If I’m not home by then, I’m at least in route where I can talk more candidly than at my job. And my clients know I have full time job. They think it’s admirable that I would ventured out with a side hustle. “How entrepreneurial,” they say. They’re not wrong. That’s the goal here. But they understand something I haven’t spoken to them directly.

I’m willing to give up my time to do what it takes now to get to where I want to be later.

Side hustlin’ isn’t for the faint of heart although anyone can really do it. Just keep those lines of communication open and help your clients better work with you.

Working 5 to 9: Finding the Time

The biggest excuse among most of us is time.

“We don’t have enough time”, “we can’t find the time to do this or that”, “where did the time go?”  Time seems to be this invisible enemy we’re all racing against to get shit done.  Whether we’re just rushing out the door to make it to work on time or trying to see if it’s worth our time to run to the store today after work, after that client or sometime later this week.  And for our lady hustlers out there, finding time to meet with and work with clients, time is a b*tch! (Forgive my political incorrectness here, it just happens to be a part of my vernacular.  Sorry, not sorry).

Rather, the lack of time is a b*tch.

I don’t know if you’ve heard or read those memes where they name some celebrity (Beyonce comes to mind) and they compare the whole world to this one person (forgetting that high profiled celebrity has an entourage of people at their beck and call) saying that this person has the same 24 hours in the day as we do and they get their shit done.  Not too  sure if this is meant to guilty trip us or motivate.  It’s questionable.  And, yeah, that’s true.  But, like us too, many of those A-List actors and performers had normal jobs or normal lives prior to their current status and had to find time in their normal days to make it as big as they’ve become.

They too had to find the time.

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My dearest fried, Elissa, sent me this photo/ quote from a book she’s reading  few days ago.  And yes, shame on me for not asking what book this was from, I’ll ask her later, but as you can see she clearly circled a passage that talks about time:

Look for windows of time just for you, and use them in small and creative acts.  Get to the record store at lunch hour, even if only for fifteen minutes.  Stop looking for big blocks of time when you will be free.  Find small bits of time instead.

Time is no longer an excuse any more, unless we allow it to be.  You don’t need a lot of time to start and even work on your hustle.  Granted, a lot of time would be nice, but do know how much you could get done in 60 minutes versus 24 hours if you knew that 60 minutes was never going to come around again?  And essentially, it won’t.  Not those same 60 minutes.  Maybe not even those same uninterrupted 60 minutes.

You and your hustle or your dreams or goals or plans or whatever you’re calling it in 2019 can go far if you just find the smaller blocks of time and use them to your best advantage.  Going forward, I want Wednesdays to b about the work we do for ourselves, not our bosses, not again some time clock (another enemy) from the hours of 5pm -9am.

So, today or any other day this week, how will you use your small chunks of time to start your hustle or take it to the next level?