One of thr most important things you can do for your hustle right now and for the long term: stay in touch with your clients.
Don’t offer any services, don’t mention anything that sounds like you’re trying to sell them anything. Don’t mention retainers or fees. This isn’t quite the time for all of that and you know it. They definitely know it. But, the least you can do is check in on them. See how they’re coping and dealing with everything going on right now. Send a text, send an email, leave a voicemail. Be genuine. Ask how are they doing. Ask if they need anything you might be able to help with. And let that be the only thing you bring up in the conversation.
Make it a point to be there for you clients so they will always be there as your clients. It doesn’t take anything away from you. It doesn’t cost you anything but your time. And you’ll be thankful in the long run. And so will they.
Have you heard about the many faucets of ourselves? Our work selves versus our personal selves. Our authentic selves versus our world selves. The notion that we can never truly be our full selves because our environment, the people we’re around or some other forces demand a different version of ourselves whatever occasion we happen to be wrapped in. It seems a little hollow of an excuse but it’s actually how we reserve our energy for the right moments.
And the same applies to side hustling.
We have our work selves which we’re doing the job we were hired to do. And we have our hustling selves. The selves that has to step up to the plate and negotiate on our own behalf. The selves that has to be firm on pricing, invoicing and charging clients what we’re worth. These are the selves that have to exude more confidence that we know we possess, whether we feel it or not. We have to be more brave and take calculated risks whether we’re ready or not.
These are the selves very few of those closest to us will ever meet. Our interaction with our closest friends and family don’t require the same selves our hustle selves show. But that doesn’t mean we can’t step up and expose a little of our hustle selves to the world. Take charge, lead a project, reach out, connect, influence or provide advice and guidance.
We may not always be 100% our authentic selves, we can still lead with our authentic selves’ best traits.