This Week’s Goal: Lesa’s Website (and Facebook Page)

Some odd weeks ago… maybe even months, I was supposed to be working on a friend’s website for her candle making business and have completed it. Well, needless to say that didn’t happen. And I’ve been feeling guilty ever since because it’s taken me so long to get working on it.

However, with 85% completion of this current client’s website, I now have the time to dedicate to tackling Lesa’s website. YAY!!! Yay for her and yay for me. For her, obviously, because her website gets done. For me, because I then have one less thing pending on my plate screaming for attention to get done. All in all, it’s a win-win all around.

Now, I have been working on related work for Lesa’s website and that is compiling a photos I’ve been taking that will be used on her website as well as he Facebook page. I easily have a few dozen photos I can use and play with to build up her online presence and help steer her marketing efforts. So that part has gone started already. I am not going to commit to having her website completed by next Wednesday, although that would be lovely. I will have major progress on both the Facebook site and website done and look forward to sharing that with you. And by all means, please tell me what you really think when you see it.

Money Tip: Advertise for Free

Money Tips

Both rookies and veterans in the throes of side hustlin’ and freelancing can benefit from advertise their services or products for free.  Seriously.

Yes, I’ve heard it say before — several times — ‘in order to make money, you’ve got to spend money’.

But if you ain’t got no money to spend, then… um, how are you going to make that money?  Any thoughts? Ideas?

Free advertising.  It’s possible and the best part, it’s digital and that’s exactly where we’re at in society.  And before you give me the eye roll, site like Craig’s List are great sources for reaping new clients.

Ask me how I know!  If you like Craig’s or don’t trust it, fine. There are dozen of local online classified sites you can use to advertise yourself.  For nothin’!

A little advice: It’s going to take a minute for you to start reaping those waiting clients, so post often, post regularly.  Create a schedule and stick to it.  CraigsList’s posts expires after seven days, but if you renew your post every 3-4 days, you’ll keep your posts active longer and listed more currently.  CPictures say a 1,000.  Some them.  With every post you create.  There are an equal amount of license free photo sites online you use.  And don’t just think because you offer a service that you can’t use a picture.  I run a part time notary business.  That’s a service.  You know what my picture is?  A notary stamp.  Sometimes finding the photos are easy and obvious, sometimes you gotta be a little creative with it.  But do it.

Get a Google number.  I think they still offer these.  I’ve had mine so long, I don’t remember if they do or don’t.  But Google still offers these, make it your business number.  It’s free as long as you have a Google account.  Plus, those calls come to your phone, so no need to get a new cell phone or new service provide.

You got this, I know you do!


*Other ways: network, barter, reach out to people and small companies whose services or products compliment yours and see if they’d be willing work something out.  Get clever with it.

Thursday’s Thoughts: Why Aren’t There More Hustlers in My Circle?

I’ve known for a very long time that I’ve wanted to work for myself.  I don’t have the resources I feel I need to make the transition to be completely free of the rat race, but freelancing on the side of my full time job has given me that taste of freedom and hope that I’ll get there one day.  But, I don’t seem to be surrounded by others who share my desire.  No, not for the spacious loft downtown with the ceiling to floor windows (still dreaming about that.  I’m talking about being their own boss, working from home.  Working for themselves!  I can go to events and workshops and networking groups and find like minded people there, but outside of that, I know only a handful of people who share that same passion to break up with W-4s come hell or high water, knowing there’s so much hell and so much high water (reminds me of a great “Scandal” line from Eli Pope. Love that character!).

Where are my people because I obviously don’t work with them.  Not many are in my family and I can probably think of three friends who are pursuing self employment as an alternative to a time clock.  Where are these people I read about in Fast Company and Entrepreneur magazines who took a chance on themselves and it worked out?  It is because they took a chance and failed?  But how many times did they fail?  Les Brown says you got to fail your way to success, so what’s the problem here?  Is it that no one else wants this?  How can that be?  How can someone want to work for someone else for the rest of their lives?  It can’t be all fear.  I’ve been rejected so many times I wouldn’t know how to take it the wrong way anymore.  A ‘no’ is great start for communication in my book.  It means I now who I’m talking to on the other end of that funky ass Craigslist email address.  And let’s not even begin to count my failures, if want to look at them like that.

Why don’t I know more people… I don’t know what to say like me, but it’s the truth.  I can’t be the only one waking up at 4:45am only to repost free ads to make sure today’s looky loos gets a chance to see my services.  I can’t be the only one spending money on GoDaddy buying domain names I might one day use.  Or creating then editing  several times my editorial calendar for this blog.  Researching card stock for business cards.  Meeting clients on Saturday night outside of Whole Foods on 8th and Grand.  Little things to move the needle to get close to the dream.

One female, single and hustlin’ looking for other hustlers who are moving the needle little by little to get closer to their dreams.  I’ll be here waiting– but working! 🙂

How/Why I Got Into Freelancing

I got into freelance out of need rather than choice.  I graduated college in 2009.  A horrible time to make that kind of life decision.  No one was hiring, not really.  And although I had my bachelor’s degree, not one employer was looking in my direction.  When I applied for jobs, I was definitely all about that spray-and-pray method hoping someone worthwhile would see my resume — my potential, if that could be seen — and hire me.  Or at least, call me for an interview.

I did a get a few interviews, though.  To jobs I did not want.   Like those experimental marketing jobs.  Or those multi-level marketing insurance companies.  All of which were at 20 miles from home.  So, if I had committed to one of them, I would have to wake up a few hours earlier to ensure I was on the road on time to beat or manage along with the traffic to go to a job I would eventually quit.  Didn’t make sense to me.

Not going to lie, there were times where I had kind of figured what the company was really about in the waiting area or lobby, and would as discreetly as I could sneak out.  Of the office!  Of being interviewed.  I know it sounds foolish.  It felt foolish.  Y’know, why didn’t I just have the balls to tell them, “You know, this shit is not for me.  Sorry for wasting your time.”  But I didn’t.  I felt like I had to always yes to every opportunity and decline very cowardly what turned out not to be.

Not no more!

Age is a wonderful thing.  It gives you wisdom.  It gives you grace.  It gives you backbone.

But even with me sneaking out of interviews while at the interview, I still needed money.  I had student loans to pay, car insurance, and this little thing I’ve been addicted to for a while — FOOD!  So, I climbed out of my pride and began to reach out to friends, former college classmates, family — anybody I knew who I thought could help me.   It started working.  Ish.  I got part time work.  No, not a job.  Work.

I worked for a friend of my grandmother’s who ran a daycare out of her home. I worked for a former high school English teacher of mine.  Doing menial or administrative tasks because they themselves did not have time to do it themselves.  Then a light bulb clicked in my head.  If they need these services, I’m sure others do too.   So, then came my own personal experimental marketing with Craig’s List, Back Page, Oogle, and a few other local online directories that no longer exist.

It was very hard in the beginning.  Finding the right words that would strike a cord with someone who would want to pay me.   Finding someone to pay me. But when it did and I got work, it felt great.  And I liked that feeling.  Of putting myself out there like a fishing line and getting a bite on my hook.  It became almost as addicting as food.

So I kept it at.  Changing my strategy.  Changing my services.  Freelancing has never fully paid the bills (oh, but one day it will), but it looked great on my resume.  And it later helped get me those little things I missing earlier after college — jobs!  So, since about 2011, I’ve been working and freelancing simultaneously.  And I love it.  With jobs taking away so much control and freedom due to “policy”,  it’s nice to have an outlet where you are the boss and your time really does matter and what you have to say and share always valued.